Metasearch dating

08-Jul-2019 11:04

Your hotel profile needs to be up to date, with regular rate parity checks carried out.Your reviews should be managed and improved upon as well as the strategic management of bids, markets and rate plans on the Metasearch engine itself.You need to be able to optimise and edit your profile on a regular basis. Up to date Information: It’s important that all your content, images & amenities are up to date and not missing any vital pieces of information.Your hotel should make sure that your core data – hotel name, telephone number, address & postcode, amenities – are up to date and accurate across all channels.Metasearch sites would like to become a one-stop shop.Metasearch sounds great for consumers – how can you make it great for independent hotels?Costs on all Metasearch platforms differ slightly, with some working on a cost per click model and others working on a percentage of the booking value.

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Your relationship with OTAs needs to be brought back to the strategy planning stage and analysed from the outset.

Your hotel’s Financial Controller is usually the person writing the cheque to the other OTAs, so it can be difficult for the Reservations or Revenue Manager to appreciate the true cost of reservations from third party sites.

OTAs have a huge impact on your bottom line, though – and we’re not talking about the good stuff.

If set up correctly and optimised on an ongoing basis, Metasearch channels with direct connections to your hotel’s own website can lead to bookings at a lower cost per acquisition than through OTAs.

This allows the hotel to distribute to a wider audience, while controlling the customer’s booking from an earlier stage. Take a closer look at the benefits: Some OTAs send reservations to hotels with net rates, so the cost of commission isn’t obvious.

Your relationship with OTAs needs to be brought back to the strategy planning stage and analysed from the outset.

Your hotel’s Financial Controller is usually the person writing the cheque to the other OTAs, so it can be difficult for the Reservations or Revenue Manager to appreciate the true cost of reservations from third party sites.

OTAs have a huge impact on your bottom line, though – and we’re not talking about the good stuff.

If set up correctly and optimised on an ongoing basis, Metasearch channels with direct connections to your hotel’s own website can lead to bookings at a lower cost per acquisition than through OTAs.

This allows the hotel to distribute to a wider audience, while controlling the customer’s booking from an earlier stage. Take a closer look at the benefits: Some OTAs send reservations to hotels with net rates, so the cost of commission isn’t obvious.

This allows guests to make an efficient and reliable comparison of hotels and offerings.